Label Explorers
Label Explorers – An Educational Journey by Artesana
We are the Milk Artisans, devoted to purity and simplicity. At Artesana, we craft our dairy products from the purest Romanian milk – whole, non-homogenized, and minimally processed, collected from trusted local farms. Nothing extra goes in, and nothing is taken out. Pasteurized gently and packaged in eco-friendly glass, our milk, yogurt, cream, and cheese preserve the authentic taste of nature while supporting a healthy lifestyle.
The “Label Explorers” program was born from this same philosophy — a commitment to transparency, responsibility, and education.
How it started
The idea took shape after the opening of our new factory in Tecuci, designed with a glass viewing corridor where visitors can see how our products are made. Inspired by this transparency, founders Alina and Daniel Donici wanted to extend the experience to children – to help them understand what’s behind the labels on the food they eat.
Launched in October 2023, the program brings Artesana teams directly into schools and kindergartens to teach kids how to read food labels, make informed choices, and understand the value of recycling, sustainability, and clean ingredients.
How it’s going
What began as a small, local initiative in Bucharest has grown into a nationwide educational project. Every week, Artesana colleagues visit schools and kindergartens across Romania.
Between October 2023 and November 2025, over 23,300 children from 138 schools and kindergartens in 19 cities have joined the journey – discovering why shorter ingredient lists are better, how packaging can be recycled, and why what we put on our plates truly matters.
An unexpected journey
We never imagined such an extraordinary response. The program’s success has shown us that curiosity, met with honesty and authenticity, can spark real change – starting with the youngest generation.
Proudly part of the change
Just like our minimally processed dairy products, the Label Explorers program is about staying true to nature and simplicity. We’re proud and deeply grateful to play a small but meaningful role in changing Romania for the better — one child, one classroom, and one glass of milk at a time.